Podcasting Ventures and Technical Challenges

Speaker 2
If you want to make more money, what you should do is make some more money. Mike,
Speaker 1
i'm literally, i'm not taking this out of contect, like, there is nothing specific.
Speaker 2
This also plays into sort of, like a logic about employment and success and all the sort of stuff, which is just like, you just got to pound the pavement. You just got to get out there and like, do the work. You're like, ok, so what's the work? Nd, they're like, you just got
Speaker 1
to go do it. Specifically. And it's like, ok. Her weird approach to this also leads her to give bad advice. She has like just this ludicrous advice, and like, getting advertisers. She talks about like, local podcast. She's like, you might want to start a local podcast firstte the like, local national distinction doesn't really make sense in podcast because all the distribution is international. Ye. Then she say, one of the things you should do is, if there's like, a restaurant that you like, what you should do it, you should insert an ad in your show for, like, joe's peterea, and then send the peterea your show and be like, if you pay me, i'll keep doing this. What? It's the worst advice, like your sposd tha, just ought like, give free ads to random businesses. Mike,
Speaker 2
at this point in the show, i'd like to just say thanks to our good friends at mc allan scotch. Mcallan, it's the only scotch i drink. Like, what
Speaker 1
are we fucking doing here? I have listened to this infernal episode about how to start a podcast twice. That so incredible to me, how it includes no research. So lake, she has a team of 22 people working at her company. Now, what it'sit'slike, it's like a media empire. She easily could have asigned somebody like a spend a day, like, call around a couple like podcast agents, ask them, like, what's going on in the podcast industry these days? True crime podcast ar up, and like, conversational podcast er down, or like movie podcaster in, like get some intelligence on the industry and give us, like, some insight also,
Speaker 2
just, like, things like, how do you pick a form at what kind of growth t can you actually reasonably expect?

Formscapes | Andrés Gomez Emilsson | Michael Hughes – Paradigm Drift #2

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