Special GA4 & Shopify Episode -- Going Deep On Reporting Changes With Dan LeBlanc @ Daasity
Conversion Tracking Playbook
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Conversions in GA4
There are five unique types of quote unquote goals you can create. In GA4, you have essentially one type, it's a conversion. Many of the goals we've created with all of our customers over the years and what we've consulted on is user event based goals. So events, if it's an ad to cart goal, so the event action projects matches at the cart or something like that.
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