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Caffeine Gets an Update: The Future of Instant Energy Is Here w/ Shawn Wells & Daniel Solomons #484

The Life Stylist

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The Importance of Proper Dosage in Energy Drinks

The drink is three to five times more expensive than other energy drinks out there. The company went through 87 iterations of the formula before they decided on a final product. "I'm not going to do this unless these things are like fully dosed and like at the study doses," says founder Daniel Handler.

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