313 - It's Not Brand vs. Demand, It's Create Demand & Capture Demand | TikTok Live x10
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Accelerate Learnings - Is Paid Social the Right Way to Go?
Businesses spend between 90, 95 and 99 % of their budget on capturing demand. Sofware is the sole way to measure the effectiveness of your marketing. The only people that are criticising self reported attribution are attribution sophware venders. It's competitives, and they see it as competitive, not supplementary.
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