The Rise and Fall of Yinzi

"We took the approach like, you know, like we're Yinzi, like the height beast approach," West says. "It'sclusivity. So a mother fucker's rocking it, they rocking it proudly ... Like, oh, I got it. This is what it feels like." The rapper also talks about how he and Paul Rosalbor tried to get management for their clothing line at the time.