How I Built This with Guy Raz cover image

Sir Kensington's: Scott Norton and Mark Ramadan

How I Built This with Guy Raz

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Rebranding for Greater Ease and Business Expansion Challenges

This chapter explores the rebranding of Angie's List to 'Angie' and its impact on user experience, focusing on enhanced functionality for comparing prices and booking services. It also addresses the challenges faced by a condiment company in diversifying beyond ketchup, highlighting the significance of market conditions in business expansion.

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