The evolution of digital marketing and trends for the future w/ John Readman
Digital Transformation & Leadership with Danny Levy
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Is Your Budget a Good Thing?
The first click has quite a lot of weight if it's a new customer. And then should we strip out any direct visits in in between? Some people do, like e forty 20, forty to forty % attribution on the first and forty per cent attribution on the last. But they then strip out anydirect clicks in the idementime or traffic, ande then attribute the other 20% across the middle. If you apply that model back to yourof channels, i then automatically redistributes the budget and gives you potentially more budget to spend in different channels. Or makes a more sensible conversation with the f d or the c m o,.
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