898: B2B Marketing Unstuck, with Chris Walker
Sales Strategy & Enablement by Revenue.io
00:00
How Do You Differentiate Between Low Intent Leads and High Intent?
Marketing is responsible for generating a high volume of low intent leads so that sales can do outbound sales. A high intent lead, to me, is the lead that comes to your web side or otherwise finds you and says, hey, i would love to talk to your salser about buying your product. So we focus specifically on last touch attribution, organic or direct traffic, sr through that funnel into a demo conversion, which leads to the highest conversion rates.
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