I'm wondering what you think of what I'll call meme culture. You know, this kind of development of expression through memes. And is that taking us further from what we're talking about or is that bring us closer to the axis? It's an interesting one because it sort of it does both, right, in much the same way that iteration contains both this sort of repetition element and this renewal element, you know, creativity element. So the meme brings us, I think, a step closer back to the sort of hero glyphic stage where we're discussing in symbols.