S23:E4 - Practical A/B Testing (Leemay Nassery)
CodeNewbie
00:00
What's the Basic A.B. Testing Platform?
The most basic A.B. testing platform, let's say, that's running one experiment at a time. The way you go about it is you have your sample of users. And then once you've had the two groups of users, you make your platform show those different experiences to those groups. There are definitely a lot of third party vendors that like Google Analytics and Split.io that make these things really easy.
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