How to Integrate Analyses Into Decision Making

We have a platform, it's a software platform that connects all your insight solutions into one kind of unified ecosystem. So if you want to go out and talk to customers, you can do that in the moment. You can run a really advanced pricing study this afternoon after sending that this morning. And then say a need for a set of focus groups or user interviews comes up. Well, you can be running those on the same day. It's really about expanding the volume and efficiency with which businesses can operate  and incorporate those customer voices into their actual decision making.