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Sam and getti helen set up all future stores as their own partnerships. They give him a percentage of the profits that that individual store makes. And then even better, so all the pool of existing store managers, whenever they open up another store, sam and helen give them the opportunity to invest dollars in the new stores or partnerships. So now you're incentivized on success of the whole network. And you're incentivize to information share. And you want everybody to do better. I don't think anybody else was doing this at the appointed time. It's like an r s u type equivalent. You can't really do this in a te company, but it's scoped
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