Gary Vee: Reveals How Interest Media Is Changing the Game
Mick Unplugged
Interest Media: Content Finds Its Audience
Gary and Mick define interest media and explain how platforms now surface content to niche-interested users regardless of follower counts.
Gary Vaynerchuk—known to millions as “Gary Vee”—is a serial entrepreneur, visionary business leader, and globally recognized voice on marketing, personal branding, and living life with authenticity. From his humble beginnings as a Soviet Union immigrant hustling at garage sales to building multiple successful businesses and amassing a massive online following, Gary has become the “inconvenient truth” in the world of self-improvement and entrepreneurship. Renowned for his candor, empathy, and relentless consistency, Gary has inspired generations with his actionable wisdom on gratitude, accountability, and the true intent behind success. On this episode, he joins Mick Hunt to dive deep into interest media, personal brand building, and uncovering the purpose that fuels his unstoppable drive.
Takeaways
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Intent Matters More Than Tactics: Gary emphasizes that true impact comes from a genuine desire to serve your audience, not from chasing likes or followers for personal gain. Authentic intent can be felt by your audience and sets you apart from the crowd.
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Interest Media Over Social Media: The way people interact with digital platforms has shifted—platforms are now more about sharing interests and connecting over passions than about purely social connections. Creators should lean into authenticity and share what makes them unique to attract the right audience.
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Accountability and Gratitude Are Superpowers: Blaming others or circumstances doesn’t lead to growth—taking responsibility for your actions, being grateful for what you have, and minimizing negative influences can supercharge personal and professional progress.
Sound Bites
“I’m more proud of the compliments and the words of affirmation than any material thing I’ve gotten from my success.”
“If you want to make real impact, run it like a business or don’t do it at all.”
“You are the brand. The more you’re you—all the way you—the more you’ll win.”
Connect & Discover Gary:
Website: https://garyvaynerchuk.com/
Instagram: https://www.instagram.com/garyvee/
LinkedIn: https://www.linkedin.com/in/garyvaynerchuk/
YouTube: https://www.youtube.com/c/garyvee
VeeFriends: https://veefriends.com/
Books:
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Mick Hunt’s brand-new book, How to Be a Good Leader When You’ve Never Had One: The Blueprint for Modern Leadership, is here to light a fire under your ambition and arm you with the real-talk strategies that only Mick delivers.
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FOLLOW MICK ON:
Spotify: MickUnplugged
Instagram: https://www.instagram.com/mickunplugged/
Facebook: https://www.facebook.com/mickunplugged/
YouTube: https://www.youtube.com/@MickUnpluggedPodcast
LinkedIn: https://www.linkedin.com/in/mickhunt/
Website: https://mickhuntofficial.com/
Apple: MickUnplugged
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