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2min chapter
Marketing and Sales Synergy: Lead Generation & Account Based Marketing
The Digital Marketing Podcast
Enhancing Lead Forms for Better Engagement
This chapter explores the surprising effects of adding fields to lead generation forms, challenging the notion that more fields lead to lower conversion rates. Through a case study, it demonstrates how meaningful questions can boost engagement and improve follow-up communications by aligning with leads' motivations.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode