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4min chapter
Why ESPN’s old boss made movies you can’t see - yet
Channels with Peter Kafka
The Last Dance
The last dance was the most profound and charismatic athlete, Post Muhammad Ali. The NBA had been prescient enough in 1998 to send a film crew around with him. So you're not going to get to do that again. When it's good, the audience will love it and it'll do well. And when it's a bad attempt because the person's not cooperating or not willing to reveal something, or the person's story is just not interesting, it will. We are making the bet that ultimately stories will matter the most, right? There was a good story in last dance.
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