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AI makes your copywriting team more efficient - Mirella Crespi
Adspend with Ash Melwani and Rabah Rahil
The Thumbstop, Hold Great, Average Watch Time, Outbound Click, Click to Purchase
The typical thumbstop, hold great, average watch time, outbound click, click to purchase is a huge one. And then also spend allocation, I think is one that gets like often people don't really pay attention to that. Like sometimes a specific creative will be spending so much on feeds, others will be spent so much on reels,. Then can you optimize the creative for that specific placement? Or even try to understand like, why is this one doing so well on reels? And this one is doing so well in feeds, for example.
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