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Ramp's $8 Billion Data Strategy (W/ Ian Macomber and Ryan Delgado)

The Analytics Engineering Podcast

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How Ramp's PEDD Strategy Helped It Move So Quickly

Lenny Kogan: I love learning a little bit more about how you all build product. And I recently read this article on Lenny's newsletter that talked about the PEDD strategy, which most people wouldn't know that acronym. Most people know the acronym is EPD, engineering product and design. But it seems like at ramp, you figured out how to ship with really high velocity and given data, a seat at the table as the final D or pillars. Tell us a littlebit more about how ramp’s able to move so quickly and why you made the decision to elevate data as an equal player to product, engineering and design.

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