Going Deep on Paid Traffic Trends & Attribution
eComFuel
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What Are the High-Level Traffic Trends?
Rockerbox, we work with hundreds of the leading directed consumer e-commerce companies to provide them a holistic measurement solution. We track all of their digital and offline and paid and organic channels, tracking now over about $3.5 trillion of annual marketing spend. So what we've seen is that Google spend grow from, even last year consistently in the mid 30s, so about 34 to 36% of spend in 2022 has now climbed to the low 40%. And then you have TikTok, which is still very small, but growing quickly. Are those, am I remembering that correctly? And what else are you seeing in terms of like, the major players in advertising and advertising spend?
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