Is That Ground Breaking?

"It's not like one interview happens and it's like, oh my god, this is ground breaking. Now we're going to go and change the entire course of our company," he says. "You get little pieces along the way, and through the activity, you get those things." He adds that even if the actual insight their sharing isn't ground breaking, these small imputs can actually lead to pretty significant and important business strategy changesthat we've done totally and reciprocally for the people that you're talking to.