Does your art need a gimmick to succeed? [13]
Art Juice: A podcast for artists, creatives and art lovers
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The Importance of a Coherent Story
I think to be successful, you need a coherent story. That's what I think, to be commercial. Which is a bit tricky when you're still in the middle of the story and living it. You don't know yet what the end is. Yes, love it. We've solved it. No need to discuss this ever again. Quite a tricky one, I think. Yeah, tricky one, because I think the phrase gimmick is inherently a bit dismissive and that's not what I'm trying to do. But yeah, it makes it easier to market, but I don't think it's necessary. Only because it's clear and that's something that we all need in terms of
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