Interview: Sarah Carter, co-author of How Not to Plan, on using behavioural science to improve health and sustainability
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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Intro
This chapter delves into the experiences of a marketing professional transitioning from Unilever to Adam and Eve DDB. It highlights the blend of product insights and behavioral science in marketing, along with the value of mentorship in advertising planning.
Transcript
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