The common issues that architects struggle with -- getting paid, project control, long hours -- have been around since the dawn of the profession. There are traditional ways of working that have remained in place even as the world rapidly changes. But Jacob Reidel of Saltmine thinks it’s time to embrace a different way of practicing. His take? Firms should close the loop between design and outcomes, build teams that focus on customer success, and accept that design doesn’t have to be king.
Interview Takeaways
- Dive deep into architecture subjects
- Trace present issues to the past
- Embrace different ways to practice architecture
- Close the feedback loop between design and outcomes
- Bridge the gap between design, delivery, and sales
- Design doesn’t have to be king
- Expand your professional vocabulary
- Make a path for researchers
- Connect the dots with a customer success team
- Make room for customer success in practice
- Tie performance bonuses to NPS
- Use data to measure building performance
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