S10E19: McKinsey Airline Industry Case Interview Example
Strategy Simplified
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How Much Is the Cost of the Goods Sold?
I think what I'll help you is if you first fill in the chart and then based on those numbers, see what insights might have. So 800. And so I'm thinking that 85% of the 800 million is the cost of the goods sold. Does that sound like a good estimate? Can you say that once more? OK. Then 15% is the SGA and then 10% is the other cost.
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