How to Grow Your Direct Mail Campaign

"I think the direct mail is crazy. It's just, I think you got to pay, what does it stamp, 53 cents or so? So landed costs with envelopes and printing everything else," he says. "If you have a good list and a good offer and you can write these in a copy that you're going to succeed with it." He adds: "You know, there's something powerful about having people address your emails"

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