SPI 617: The Formula for Finding an Audience and Generating Revenue with Vanessa Lau
The Smart Passive Income Online Business and Blogging Podcast
Taking Care of the People Who Follow You
Lincoln: I like to think about it as, okay, someone who I'm trying to attract, they don't know I exist. They're unaware of my product. And they are likely unaware that they even have a problem that needs to be solved. So what type of content, whether it's reels or carousel doesn't matter. Now we're just talking about pure content strategy. What type of content do I need to get them to be aware when they're at the stage of unawareness? Okay, so maybe I need to start creating content that's more foundational. That's something you unknowingly make when making mistakes on Instagram.
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