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Bankrupt to World's Largest Quilt Company: The Power of a $200 MBA and Perseverance

eCommerce Fuel

CHAPTER

Evolution from Service Business to E-commerce: Navigating Marketing Challenges and Content Strategy

The chapter narrates the journey of starting a quilt business, overcoming early sales challenges, transitioning to e-commerce, and tackling marketing and inventory issues. It highlights problem-solving, creativity, and inclusive content creation for beginner quilters.

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