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Timestamps:
(00:00) – Introduction
(02:14) – Childhood in Kashmir
(09:18) – The Importance of Integrity
(12:08) – The Fall of Mobile Brands in 2014
(20:21) – How Lava Survived
(26:26) – Why They Focused on Feature Phones
(30:02) – The Lowest Point
(40:55) – Bloatware in Phones
(53:32) – The Success Quadrant
(1:01:01) – IPL Branding
(1:07:19) – Key Factors in the R&D Ecosystem
(1:11:19) – Celebrity Endorsements
(1:14:40) – Celebrities Who Can Match Virat’s Brand Value
(1:16:01) – Content Creators as Brand Ambassadors
(1:24:56) – Work Culture at Reliance & Airtel
(1:28:10) – What Worked for Airtel
(1:31:56) – What 6G Is
(1:33:39) – BTS
(1:34:16) – Outro
In today’s episode, we have Sunil Raina, Managing Director of Lava International Limited, one of India’s most successful homegrown mobile brands. Lava was one of the fastest-growing brands under ₹10,000, with 156% YoY growth and ranked #2 fastest overall in India, with 96% YoY growth, in Q2 2025, as per Counterpoint Research. We discuss the cutthroat competition, global market pressure, and rapid technological changes. In the previous segment, he also explains how India can build world-class products, the role of customer trust, and why understanding Bharat is key to success. We discuss the future of Indian brands, the traits that keep leaders ahead, and what young entrepreneurs should focus on if they want to compete globally.
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Check this report to know more- https://www.counterpointresearch.com/insight/india-smartphone-market-q2-2025
Follow Sunil Raina Here:X: https://x.com/reachraina
Instagram: https://www.instagram.com/reachraina
LinkedIn: https://www.linkedin.com/in/sunilrainalava/
Facebook: https://www.facebook.com/sunil.raina.5
Follow Lava Here:
X: https://x.com/lavamobile
Instagram: https://www.instagram.com/lava_mobiles
YouTube: https://youtube.com/@lavamobiles
LinkedIn - https://www.linkedin.com/company/lava-international-limited/
Facebook - https://www.facebook.com/lavamobiles
About Raj Shamani
Raj Shamani is an Entrepreneur at heart that explains his expertise in Business Content Creation & Public Speaking. He has delivered 200+ speeches in 26+ countries. Besides that, Raj is also an Angel Investor interested in crazy minds who are creating a sensation in the Fintech, FMCG, & passion economy space.
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