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Snapchat's AR Revolution at the Olympics
This chapter explores Snapchat's innovative use of augmented reality at the 2024 Olympics to enhance fan engagement and interaction. It discusses privacy concerns and the platform's unique ability to foster genuine connections among users, as well as the challenges families face in managing screen time. The conversation also highlights Snapchat's commitment to countering misinformation and its forward-thinking integration of AI technology in lens development for an enriching user experience.