B2B Marketing

Most B2B go to market strategies haven't fundamentally shifted since before 2016. The problem with what's happening right today is that the people think that they need to be in the future and they haven't even caught up to what's happening today. Most companies don't do those things because they're still in the in the past. So it's like, don't worry about getting to the future. Worry about catching up to today. Next, I'll take influencers when work for B2B. You have to define what works and what doesn't mean. Will it drive business results? Absolutely. And so if a B2B company wanted to do influencer marketing then they