Ep 300: How Not to Grow an 8-Figure Business (Obvi Panel - C-Suite Preview)
DTC Podcast
How to Retain Your Customers With Collagen Campaigns
We've got not creating enough personal retention campaigns and bucketing everyone under one. So that's sort of like the broad approach, the shotgun approach versus like a sniper approach in how you're emailing. We took our top products and completely segmented different custom flows and even our messaging. Now if we're doing a campaign for collagen, that collagen campaign is not going to go to everyone. It's going to be aimed at people who bought collagen with higher lifetime value.
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