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How Startups Should Think About SEO from Shopify's Former Director
The Breakout Growth Podcast
Do You Have Any Other Questions for E-Commerce Executives?
The number one thing is probably differentiation right I think too many CEOs or founders formed to the trap of just wanting to get going on this shiny object that is content but they're not setting their teams up for success. By giving them access to some unique insights that a company has ideally you have data scientists who can help leveraging that and that's when you're in a really good spot. What do you feel like you understand about growth today that maybe you didn't understand a couple of years ago? And if you want to adapt that more for SEO specific feel free.
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