Dr. Strid: Revenue is the most important thing for a business, but brand building can be just as important. Branding and marketing are two different conversations that shouldn't be like they should be," he says. "With Aldo marketing, we're kind of ina at 22 in that so much of it is tractable in real time"
Diane Richardson is the Social media and community manager at SEMrush. She over 10 years of digital marketing and SEO experience.