How brands are born
Business Daily
00:00
Crafting Memorable Brand Names
Exploring the meticulous process of naming brands, focusing on values alignment, legal considerations, and strategic naming approaches. The chapter emphasizes the complexity of selecting a brand name that resonates with consumers and highlights the impact of sound symbolism on consumer perceptions. From posh-sounding names to clever wordplay, the discussion navigates the intricate world of branding to create effective brand identities.
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