Mark Roberge (Stage 2): How HubSpot Became PLG
BUILD with Blake Bartlett
00:00
Is Your Category, PLGable?
There's a lot of leaders listening right now who are in this exact position. I love it when I'm like, you see, actually just the last six months, I'm seeing this issue come up 30 out of 30 times. So here what happens is I'll kind of talk about this and be like, "I want to go to PLG" And then they're like, okay, we're going to start the first experiment in three months. It's going to be a process. This story is incredibly helpful. These frameworks are incredibly helpful, but it's going to been a journey of a thousand miles and I need to take the first step."
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