Choiceology with Katy Milkman cover image

So Much in Common: With Guests Samantha Futerman, Anaïs Bordier & Kareem Haggag

Choiceology with Katy Milkman

CHAPTER

How Does Attribution Bias Affect Consumer Judgments?

Roland Martin: Could you talk a little bit about your research showing that attribution bias affects consumer judgments?Martin: Yes. And i kind of want you to come and teach my class at wharton, because that was much clearer than the way i describe attribution bias. R we tried to vary the underlying state someone had while they were sampling this new product.

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