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82. What's Essential: Greg on the Power of Inversion: What if This Could Be Easy?

The Greg McKeown Podcast

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Challenging the Bias Against Ease in Accomplishment

This chapter examines the societal bias that equates significant accomplishments with hard work and effort. It challenges the belief that easy paths to success are undervalued, introducing the cognitive ease principle that suggests we prefer simpler solutions in our daily lives.

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