Hacking the Human Mind - Book Preview: Häagen-Dazs
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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The Power of Perception: Häagen-Dazs and Premium Branding
This chapter explores Häagen-Dazs' branding strategy, demonstrating how its foreign-sounding name and carefully designed packaging evoke a sense of luxury. It also examines the impact of consumer perceptions shaped by branding, highlighting the intersection of marketing and behavioral science.
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