How to Determine a Market Size

Take number, double it and divided by the price that you think your audience would pay for a softer product or infant product. Whatever you do, this will be the number of customers you need to have, at least to get to your desired income levels. If you own a small, bootsip, sustainable business, you will not have the resources to go up against gigantic competitors with the pockets for marketing. Your niche should not be attractive enough for those businesses. You can grow into a much bigger a segment of your market later and then compete with them if you're already a million dollar business but not in the beginning. They could suffocate you quite quickly.