
🔶 “The Trump Trade” — The 2nd Trump-conomy. Ferrari is Europe’s #1. The boring-name startup trend.
The Best One Yet
Ferrari's Customization and Pricing Power
This chapter examines Ferrari's remarkable position as Europe's leading car brand, despite its small manufacturing size. It discusses the substantial revenue from customizations and the concept of pricing power, highlighting how these factors contribute to Ferrari's impressive profit margins compared to the wider auto industry.
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