Introduction

Graham Cochrane is the host of a new podcast, The Graham Cochrane Show. He's an online business owner who teaches musicians how to record and make music out of their bedrooms or home studios. In his first episode he talks about being authentic with your brand - what does that even mean? It could be as simple as saying "I'm not going to lie down in front of you today." Or it could be something more profound like asking yourself: am I truly being true to myself?