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18min chapter
20Growth: The 7 Core Levers to Win at Consumer Subscription: Growth Loops, CAC + LTV Benchmarks, Pricing, Packaging, Notifications, Discounts, Paywalls | The Breakdown with Phil Carter
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
Engaging Users in Subscription Models
This chapter explores effective strategies for enhancing user engagement and retention in subscription-based consumer products, citing examples from companies like Aura and Woop. It emphasizes the balance between notification frequency, user communication, and smart pricing strategies to retain subscribers while avoiding notification overload. The conversation also covers the significance of thoughtful paywall designs and the necessity for businesses to regularly reassess their pricing and packaging to optimize user experience and conversion rates.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode