How To Make $700 Million Selling Sparkling Water?
Marketing Against The Grain
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Liquid Death: A Bold Branding Revolution
This chapter explores the remarkable success of Liquid Death, a sparkling water brand that achieved explosive growth through radical differentiation and bold branding. It discusses the importance of targeting a niche audience and the emotional impact of brand identity in a crowded market. By comparing Liquid Death's unique strategies to those of other brands, the chapter emphasizes the need for innovative approaches in competitive industries.
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