We're addicted to convenience. We're add addicted to bargains and ar you know, we just have to stop and think about deison decision that we make. I'm julat if iles from te business point of view. Sustainability means more expensive. It means it's really inconvenient. You choose between the compos toilet and flush toileti wihwo you choosed. And that is that sort of mice shift to happen within travellers. Ar that sstely do sometimes come with some inconvenience. So what are the obstacles? i think we well, we need things to change a and we need all better understand our role in that.