Justin Welsh Shows You How To Start & Grow A One-Person Business
The Koe Cast
Navigating Self-Employment and Personal Branding
This chapter explores the speaker's transition from executive roles to self-employment, focusing on strategies for effective content creation and audience engagement on platforms like LinkedIn. It emphasizes the importance of distinguishing oneself in a crowded space and building a personal brand through consistent writing and authentic engagement. The speaker shares valuable insights on developing impactful content, growing followership organically, and the significance of trust in marketing one's offerings.
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