Understanding Incrementality and Predictive Analytics in Advertising

Retail media has grown so rapidly, what challenges do you see that creating for the industry?

Why is neutrality in measurement important?

When you say incrementality what do you mean? How do you define it?

What role does predictive analytics play in planning and scaling retail media strategies?

Why is incrementality so hard to measure in retail media?

What makes for an effective approach to measuring retail media?

Can you describe your approach to measuring retail media? 

How do you ensure accuracy? 

Working across brands, what have you learned from applying this measurement approach to retail media? Are there generalized learnings? 

What are the challenges brands typically face when measuring retail media and how does incremental address them?

How does Incremental’s solution integrate with existing ecommerce platforms or tools?

How is incremental’s approach to analytics evolving to meet the changing demands of retail media?