What Will Bring Gen Z to Theaters?
The Town with Matthew Belloni
00:00
The Best Way to Approach a Green Light of a Movie
"It would be interesting to see whether young people show up for these comedies this summer," he says. "Melding the horror and comedy seems to be a short bet, especially since it comes with a comparatively lower production cost than having to do it with Marvel." If you're looking at a green light of a movie that is going to appeal to someone between 11 and 26, then try and be creative with your marketing,. Craig: Any time a studio has tried to paint my numbers on a prior success, like Pearl Harbor being a carbon copy of Titanic or every gangster film that comes out one after the other, Me2 fact similes never seem to find the audience the same
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