A lot of value can come from the process of discovery, or facilitating discovery. I'll never forget the time my boss delivered the shocking and unexpected news that i was getting a 35 % budget cut. And then my mind started racing. What we did was shift our business model from being an expense to a centre of excellence for customer face services inside of the organization. The ultimate outcome was we ended up with a team that was double the size, completely self funded and profitable. But see, if i had stayed stuck in that belief that i was supposed to have all the answers, we would have cut programes in people.

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