2min chapter

Inevitable cover image

Startup Series: Charm Industrial

Inevitable

CHAPTER

The Future of Direct Carbon Removals

I think there's that strategic long term thinking. And I think there's also like a philanthropic, like wonderful intent to just do good in the world. The combination of those two things is what drives it. Is there a PR sort of defensive reason to, which is like, we don't want to be lambasted in the press for claiming we're net zero when we've been buying offsets that have been debunked? That will happen more and more, but I don't think that's the driving motivator behind most companies right now. Okay. So today you're selling direct carbon removals to these forward thinking companies who are trying to incite the market. And yet you also see

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