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2min chapter
Blogcast: Three Types of B2B Value
Impact Pricing
Exploring the Value Proposition in B2B and the Importance of Revenue Growth
This chapter explores the challenges of quantifying value in B2B and emphasizes the importance of focusing on revenue growth and cost reduction rather than risk reduction. It provides insights on how to communicate value effectively in B2B and highlights revenue growth as the key value proposition for CEOs.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode