Uno Cybre Security - I Love It, You're a Preacher to the Choir

I like to refer to that as, now, that's communication, that's just good c x em, i hear terms like good friction. I think people think about friction a bad connotation. And so friction gets in the way. But that just says like, you have a responsive design, have you thought through and really understand the persona you're delivering to,. You're in your customer and what that experience needs to be for it to be delightful and not scary. S i do my payment twice. What’s happening? So i think separating what's commun ation, maybe from friction is my point.